![]() ![]() There were really this many people passionate enough about a soft drink that they formed an entire community around it? Evidently so. I was pretty astounded by the discovery of the group. I quickly discovered the bulk of the group was made up of daily drinkers, video-game fans, sports fans, and those nostalgic for the glory days of Mountain Dew. Boasting around 20,000 members at the time it was a place for fans to discuss all things, Dew. ![]() Later that evening as I cracked open the first can I found myself perusing threads on Reddit when I came across a community I was unfamiliar with. So when I found myself putting this 12 pack of dew into my cart in mid-2020, I didn’t think too much of it. I liked the drink, but I wouldn’t classify myself as having been a “fanatic” during my upbringing. The latter of these is of which I’d like to focus heavily on partially because it’s where I’ve found myself lurking in the past year and a half, but also because it ties back to a brand you and I are both familiar with. It’s what has helped such oddly specific subsections of content emerge to the forefront such as: It’s why there are thousands of unique subreddits being created each year. Attempting to unearth your niche audience is a concept that has become all too familiar as we’ve emerged into the TikTok era.įinding that niche has helped some distinct creators find audiences that are truly passionate about whatever it is a brand might be presenting to them. This is something that those in the business spend hours trying to discover. Not only do brands and creators want to discover their niche, but they are also more often trying to uncover a niche audience within their market. Controlling video games by waving around your hands is not going to bridge that gap.What was once often a term to describe the unknown and unpopular is now something sought after by brands and small businesses. They're not going to be able to make things look as nice on xbox than on PS4. It's going to matter at launch and its going to matter mid/late gen when devs are trying to drain every last bit of processing out of the machine. The xbone ain't getting more powerful than those specs you see. Were these guys not alive in the 1990's? At the end of the day, people are going to buy the good games. They sat down and decided that pumping money in to marketing will ultimately win out in the console war. They are hedging bets on a fucking stereoscopic camera, gimme a break. Video games are changing and xbox team does not know where they're headed. They had enough money to launch a cool new console 2 gens ago and at that point it was easy pickings with only 2 other companies in the market. They capitalize on opportunity instead of innovate. Microsoft has followed video game trends since the beginning, it has never led them. ![]() The elephant in the room is that they have straight up built a less powerful gaming console than Sony. They're talking the exact same paradigm at E3 this year as they've done the past 7 years. Microsoft will exit the home console war after this gen. It's not even a prediction at this point. But god damn, this is the last xbox we're going to see. How is this different then what Sony did with Subway? Guys, xbox has turned in to total garbage. Join the conversation on Twitter and #DEWDORITOSXBOX.īasically sounds like a long term deal for a bunch of concerted promotions involving games on the Xbox One with Doritos and Mountain Dew products.īasically sounds like a bunch of concerted promotions involving games on the Xbox One and Doritos and Mountain Dew products. “We’ll be sharing more details throughout the summer, but rest assured that DEW and Doritos are creating something that is truly befitting of our epic new generation hardware.” “The Mountain Dew and Doritos brands are going to reward gamers in the biggest way possible this year with a variety of opportunities to get their hands on the new Xbox One,” said Larry “Major Nelson” Hryb. To get started, gaming enthusiasts can sign up now at for updates. This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos brands will give fans the opportunity to get their hands on THOUSANDS of Xbox One consoles, the all-in-one gaming and entertainment system. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history. and PLANO, TEXAS, J– Gaming fans in the U.S. Promotion Kicks off in Fall 2013 Register for Updates Today at Mountain Dew® and Doritos® Brands Will Offer THOUSANDS of Microsoft Xbox One Systems through Biggest Gaming Promotion in Brand History ![]()
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