search market has risen from 1.25% to 2.44%. In just the past two years, DuckDuckGo’s share of the U.S. one-half of one percent of the total worldwide search engine volume, meaning it handled almost 100 million search queries per day in 2021 to date. In fact, DuckDuckGo has managed to earn more than. DuckDuckGo is also a general-purpose search engine that aims to serve tech-savvy, privacy-conscious consumers. Brave Search is not the first privacy-focused search engine. It must remain the focus for just about every marketer.Ģ. So when it comes to search engine optimization or pay-per-click search ads, Google is far and away the most important search engine. The next largest search engine in terms of market share is Microsoft’s Bing, which had about 6.7% of the total market in February 2021, according to Statista. Google’s search engine owned somewhere between 86.6% and 92.2% of the worldwide search engine market at the time of writing, according to Statista and Statcounter, respectively. However, from the perspective of an ecommerce business or an omnichannel retailer, the Brave Search announcement - which will undoubtedly receive lots of media attention - should be understood in context. This data helps build the Brave Search independent index, and ensures Brave Search shows results relevant to search queries,” the company said.Brave Search became available as a beta on June 22, 2021. “The system contributes anonymous search and browsing data made within the Brave browser from users who have opted in. Users who decide to use the feature and partake in the process will have their privacy and anonymity protected any data they provide can’t be linked to individuals or their devices, nor can it be linked together for a user or set of users. To enhance the coverage and quality of Brave Search, its maker also launched the Web Discovery Project (WDP), which allows users to pitch in and improve the search engine by anonymously contributing data. Our users are pleased with the comprehensive privacy solution that Brave Search provides against Big Tech by being integrated into our browser,” Brendan Eich, CEO and co-founder of Brave, was quoted as saying. “Brave Search has grown significantly since its release last June, with nearly 80 million queries per month. The company launched its search engine back in June as an alternative for more privacy-minded users. An ad-free Premium version is in the works, however. There is one caveat, though: while at the moment Brave Search isn’t displaying ads, its free version should be ad-supported soon. However, if they prefer, they can choose another search engine by navigating to the browser’s search engine settings. With the latest update of its browser across its desktop, iOS, and Android versions, Brave will automatically offer Brave Search as the default search option to new users. RELATED READING: 3 ways to browse the web anonymously Most other major browsers should also support Brave’s search engine offering. While existing Brave users will keep the search engines they’ve previously chosen as default, they can set up Brave Search as their default option manually. Brave promised that more countries will see similar changes in the upcoming months. Meanwhile, France will switch from Qwant, whereas Germany will have DuckDuckGo replaced. The first countries to make the change are the United States, Canada, and the United Kingdom, where Google will be replaced by Brave Search as the default search engine. Brave Search is built on top of an independent index, and doesn’t track users, their searches, or their clicks,” Brave revealed in a blog post announcing the switch. “Starting today, new Brave users will have the search functionality in the Brave browser powered by Brave Search, giving them the privacy and independence of a search/browser alternative to Big Tech. Brave, the company most widely known for its eponymous privacy-focused browser, has announced that it will replace Google and other search engines with its own Brave Search as the default search engine for new users.
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